Tandberg: Visual Communication is Green

Organizations around the world are becoming more environmentally conscious. This has come about for a number of reasons, including government regulation and incentives, initiatives to improve quality of life for employees, and customer demand. Whatever the motivation, the reduction of pollutants introduced into the ecosystem would be welcomed by all. This is especially true when reducing pollutants also reduces costs. By its very nature, videoconferencing is a “green” technology with a wide range of benefits for corporations, individual employees, and the community at large. Video can be an essential tool for developing an integrated environmental program that raises employee satisfaction, reduces costs, and increases productivity and shareholder value. One innovative way for environmentally conscious companies to realize measurable return on their video investment is to develop an effective “telework,’’ or “telecommuting’’ program.

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